Main Task: Case Study Of A Publishing House

I chose to discuss 'Conde Nast Digital' Publishing house mainly because they do not publish any music magazine. They focus on mainly lifestyle based magazines which are mainly Fashion and culture.

A very famous magazine that they publish is Vogue Magazine. Vogue is one of the most known fashion magazines, published on a monthly basis. It is published in 18 different nations including USA and UK. It has featured many celebrities from Kate Moss and Naomi Campbell to Audrey Hepburn and Marilyn Monroe. Vogue magazine has managed to bring out two spin offs: 'Men's Vogue' and 'Teen Vogue' which helps the magazine reach a new audience.

Other fashion magazines they publish are Glamour, Tatler, Vanity Fair, Love, Allure and W magazine. These magazines all target around the same type of females. Also, Easy Living, Brides Magazine, House & Garden and The World of Interiors will also target women with Easy Living and House & Garden target older women, and Brides magazine targeting women that are getting married. They all focus on subjects that are more likely to influence women than men.
However Conde Nast do publish magazines targeted for men such as GQ, GQ Style and Wired. GQ is a magazine short for Gentlemen's Quarterly which is a monthly published magazine for men interested in fashion, style and culture however it also attracts many women. Most people see it as a male equivalent of Vogue magazine. Its first issue was in the 50s and since then it has grew to a very big and successful, monthly published magazine. Wired is a magazine based on technology and how it affects us.They also publish a magazine called Traveller which I think targets more families than a specific gender.

Each magazine has a different niche that they target which gives the publishing house a bigger audience and clients that would be intrested in their other business interests. This will also broaden their publishing house therefore making them more revenue.

This publishing house also advertises for big branded names such as Calvin Klein, GAP, L'Oreal, Sony, Tiffany and T-Mobile. They would usually advertise these companies through the magazines they publish website which helps those companies gain a bigger customer base with their target audience. Their prices for advertising varies from £30 to £250cpm. This gives these companies a wide and specific range of potential customers. A product such as Calvin Klein will advertise in GQ magazine as they know that men are more likely to read it and their products are mainly designed for men. Companies such as Tiffany & Co, GAP and L'Oreal will target in the fashion magazines because the majority of the audience is women which is their main target audience. Other companies like T-Mobile and Sony will target in Wired magazines as they know that their products are mainly electrical based and the magazine specialises in technology so their audience will be people who love technology and are more likely to buy their products.